![]() 1 most loved brand among Hispanic and total population drinkers ages 21-54 and has been helping consumers “Find their Beach” in the U.S. Corona Refresca brings the flavor and the feeling of the tropics with a premium, alcohol-spiked refresher. Ībout the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. A 12-pack that include all three tropical flavors – Guava Lime, Passionfruit Lime and Coconut Lime – will be available for an SRP of $16.99.įor more information or to find Corona Refresca nearby, visit. Guava Lime and Passionfruit Lime flavors will each be available in six-packs for an SRP of $9.99. ![]() ![]() With an ABV of 4.5%, Corona Refresca offers a crisp and flavorful taste with 199 calories per 12-ounce serving. To support this innovative launch, Corona Refresca will implement marketing support through new national TV spots, digital, out-of-home, social media and public relations.Ĭorona Refresca has a refreshingly delicious taste and comes in three tropical flavors: Passionfruit Lime, Guava Lime and Coconut Lime. Research shows that consumers are seeking a flavor-forward, alternative malt beverage experience 2 and in one year, the brand has significantly expanded to proactively meet the diverse and changing needs of beer drinkers – with Corona Refresca as well as Corona Premier that launched nationally in 2018. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.The Linkedin Influencer Marketing Bundle For Your Business But Under $100 Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. For more information, visit, and refresh your perspective on Instagram or on Twitter.Īs always, Corona encourages consumers to enjoy its products and relax responsibly. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience. Launched in 2019, Corona Refresca quickly earned favor among drinkers. For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%. CHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life.
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